Dodge Caravan to Live, Town & Country to Die: Chrysler
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Rumors leaking out of the Motor City are saying the Chrysler Group LLC is going the put down the Chrysler Town & Country minivan, while at the same time continue to pump out Dodge Caravans.
The move, which will take place in 2014, should be a money saver since the two vehicles tended to compete against one another. This should have been expected of a pair of minivans possessing the same architecture. Chrysler CEO Sergio Marchionne said that the void left by the departing Town & Country will be filled by a new Chrysler crossover.
Holding the title of being the first minivan introduced by venerable Lee Iacocca, the Dodge Caravan has a long history of being popular and useful. Aaron Bragman, senior analyst at IHS Automotive, explaining that the vehicle’s longevity is well-deserved, said, “Frankly, when you have a family, there are few alternatives that have the utility of a minivan. You can’t push a button and open the rear doors on a crossover like you can on a minivan. It’s a big market still.”
Only time will tell if the move becomes a long-term winner. Competitors General Motors and Ford don’t seem to feel that it will be and have already replaced their minivans with sleeker crossovers awhile back.
Filed under Industry News by on May 31st, 2012.

