New Chevy Silverado Pickup Given Luxury Trim

General Motors has given its new Chevrolet Silverado a new luxury trim level option to help its keep pace with its fancy-pants competition.

The luxury Silverado will be named the High Country and will come with a decidedly western bent. Talking about this as of yet unreleased trim, one unidentified dealer said, “[General Motors] said it would have a Western flair and unique leather. They basically said, ‘If it’s on the King Ranch, we’re going to have it.’ ”

Though the price for the High Country has yet to be released, other luxury pickups go for somewhere a bit north of $50,000. Currently, the most expensive Silverado is the 1500 crew cab LTZ that starts at $43,435.

Many Chevrolet dealers say they have wanted a top-end pickup for years. Tom Durant, owner of Classic Chevrolet in Grapevine, Texas, and also a nearby Ford dealership, said, “It’s something we’ve been asking for for a long time. We don’t have a distinctive premium pickup. Customers will walk into my Ford store and say, ‘I want to buy a King Ranch.’ But when you say ‘Silverado,’ it could be any number of things.”